Number of days on the market is the ‘other number’ to look at.
When looking at comparable properties to see how much to list your property for rent, you not only have to look at the listing price, but also the number of days the property has been listed. A property listed for $1500 per month and sitting vacant for a year is worth $0 that year. The same property listed for $1000 per month and leased after one week is worth $12,000 that year. The rental rate is not determined by what you think it should rent for or the exorbitant rates listed for similar properties.
The rental rate is how much the new tenant agrees to pay when they sign the lease and put down the deposit. Nothing else.
Recently, we had a new buyer believe they could get higher rent then what we were getting. The $900 per month didn’t seem like enough when there are similar properties listed in the neighborhood for $1200 – $1400 per month. But if you look at the other number, number of days on the market, those properties had been listed for 9 months to over a year.
I’d rather have the $900 per month and my $10,800 per year, than $0. Vacancy kills real estate investments.
Look online to get a ballpark range of what to list your property for. Start on the high end and then lower it every few days until you are getting enough phone calls. In this ‘owners’ market for rentals, there will be plenty of leads once you get the right price point.